SEO Advertorials Right or Wrong?

Apparently lately there has been a backlash in SEO advertorials.  I’ve been reading an article that discusses what is right about obtaining an inbound link via a sponsored advertorial, and how to make it more legitimate and not just a disguised paid link.

I know are SEO team here at work use this technique supported by other methods of search engine optimisation, and it’s interesting to read the different opinions on the practice.

Read more from the article here on SEOptimise.com