Google Adwords Geo Targeting

This week I’ve been working on an interface to allow our PPC team to target specific regions. Using Google Maps to create a polygon shape over an area any where in the world to specify what region they’d like to target with an Adwords campaign, then transferring that polygon data to the Google Adwords API and assigning that area to a campaign.

The geotargeting tool is only a small part of the overall Google Adwords API interface system I’ve been building. As discussed previously on this blog it can be used to add real time parameters to live PPC ads, and now PPC bid projections for individual keywords using Google’s Bid Landscape.