Dynamic Google Adwords

After reading about AdParams in the Google AdWords blog here I developed an application that updates live AdWords adverts with dynamic information.

This information can be anything from a special offer countdown to the prices of certain items that the advert refers to.  The core of the application uses the Google AdWords API to traverse clients campaigns and ad groups and update specific adverts with the parameters supplied by my application.

We’re currently testing this with FlyThomasCook and Be Broadband.  For FlyThomasCook I’m updating the adverts for each destination and departure airport with the price of the cheapest flight for that route obtained from their private flight feed.

The Be Broadband campaign is a simple daily countdown that gets reduced by one at midnight each day until the count reaches zero then the advert is paused.

The entire application is written in PHP5 using my own custom light weight PHP framework with a supporting MYSQL database.